Evan Appel

Senior Data Analyst

appelew@gmail.com github.com/EvanWAppel linkedin.com/in/evan-appel

Summary

Senior data / BI analyst with 10+ years turning data into decisions — including 3+ years embedded in marketing analytics at a financial-services company. Strong SQL, Snowflake, and Tableau, paired with uncommon engineering rigor (CI/CD, validation testing) and agent-assisted analytics as a multiplier. Recognized Python & Git authority for a 100-analyst organization.

Skills

Analytics & SQL: SQL (Snowflake — CTEs, window functions, complex joins, optimization), exploratory analysis, KPI/metric design, stakeholder partnership

BI & visualization: Tableau (dashboards), Power BI, dimensional / reporting modeling

Data & platforms: Snowflake, Redshift / AWS, Oracle; Python (Polars, pandas) for analysis & automation

Engineering hygiene: Git / GitLab, GitLab CI/CD, pytest validation — software discipline applied to analytics

Domain: marketing analytics, consumer credit / financial services, call-center operations

AI-assisted: Claude Code & agentic tools for faster exploration and reporting

Experience

Marketing Analyst·Credit One Bank

Feb 2023 – Present

Project lead, analytics modernization · Python & Git authority for a 100-analyst organization

–Partner with marketing stakeholders to deliver analyses and reporting; lead a 30-project modernization of the marketing analytics codebase (SAS→Python on Snowflake), directing six analysts.
–Brought software rigor to analytics: built the team's first CI/CD pipeline and a pytest validation framework comparing new output against trusted legacy results.
–Recognized Python & Git authority for a 100-analyst org; run weekly Python workshops (since Aug 2024, 4–20 attendees) and authored a 5,000-line internal manual adopted org-wide.
–Led a three-person team to 3rd place (bank-wide, C-suite-judged) in the AI Hackathon with a tool that turned hundreds of PDFs into infographics, dashboards, and decks — compressing a multi-week process into ~1 hour.
–Built the Brand Team ETL feeding a Tableau dashboard from multiple third-party datasets.

Data Analyst·Coin Cloud

Jan 2021 – Dec 2022

–Owned weekly cash-pickup route design for a cryptocurrency-ATM fleet from per-ATM fill data — balancing lost transactions against agent time, with direct financial and operational stakes.
–Acting backup manager; mentored junior analysts. SQL / Python / Tableau / Redshift.

Data Analyst, Engineering Dept.·Precision Opinion

Dec 2019 – Jan 2021

–Wrote SQL reporting for call-center management; owned PM and requirements gathering — the interface translating business stakeholders to the engineering team on a bespoke timekeeping software build.

Data Analyst → Data Scientist·Forms Direct

May 2012 – Oct 2019

–Self-directed path from marketing content writer to in-house data analyst over 7+ years (SQL, Python, Excel, Mode Analytics); managed a small remote team.

Education & Certifications

B.A. Journalism, Minor in Sociology·University of Nevada, Las Vegas

2007 – 2012

–Snowflake Hands-On Essentials — Data Warehousing & Data Lake
–PyCon US 2026 — incl. "Professional Python: From Vibes to Verification" (Matt Harrison)
–Codecademy Data Engineer path (in progress, 2026)